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The Founding Team

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Benjamin Boey

Technology Consulting Associate, PwC Singapore

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Chin Ying Jie 
APAC Sales Development,
DocuSign

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Lucas Lim
Business Development Representative,
Snowflake

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Joel Lim
Business Consulting Associate,
Ernst & Young (EY)

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Lucas Lim is a UOL Banking & Finance graduate. Before Business Strategy, Lucas served as the Director of Student Managed Fund at SIM Investment & Networking Club. He is currently a Business Development Representative at Snowflake, with past internship experiences with Accenture, Nexia TS and Amazon Web Services (AWS). Lucas was previously the Co-Head of Training (Finance).

Benjamin Boey is a UOL Business & Management graduate. Prior to Business Strategy, Benjamin served as the President of SIM Young Entrepreneurs’ Network. He is currently a Technology Consultant with PwC, with past working experience at Partners Inc. His past internship experiences include stints with Accenture, BDO and Partners Inc. Benjamin was previously the Co-Head of Training (Strategy).

Ying Jie is a UOL Economics & Finance graduate. Prior to Business Strategy, he was the Deputy Director of Business Development at SIM Investment & Networking Club. He is currently part of the APAC Sales Development Team at DocuSign, with past internship experiences at Amazon Web Services (AWS), StashAway and Wantedly. Ying Jie was previously the Head of Corporate Engagements & Operations.

Joel Lim is a UOL Banking & Finance graduate. Before Business Strategy, Joel served as an analyst focusing on FX markets under the Trading & Research department in SIM Investment & Networking Club. He is currently a Business Consulting Associate at Ernst & Young (EY). He was previously an Analyst at Singtel, with past internship experiences at Nexia TS, Ernest & Young, and Saxo Markets APAC. Joel was previously the Head of Human Resources & Marketing.